Hi there, I’m Alex the designer and founder of Alexandra Rae.

After years working for successful jewellery designers I have finally realised my dream of starting my own jewellery brand.

I used to feel so inspired, I used to think to myself I want to create my own jewellery - ideas and collections would be swirling around in my head constantly. I am so happy I made this leap and went for it, it has been a very rewarding experience on a personal and professional level.

I am always improving and developing my skills and I am continuously working on new designs hoping to resonate with more people who wish to wear spiritual and conscious jewellery that holds power and intention.

I have always been very creative and interested in art and design - I did my undergraduate in History of Art and completed many courses in goldsmithing and I also love to paint. I’m so happy to be expressing my creativity through handmade jewellery now and to share the current designs and my future creations with you!

Since Covid hit in 2020 my whole life changed drastically. I have been going through a lot of inner transformations since then. Times of difficulty can be the catalyst to allow for positive growth and expansion.

I now seek to work in alignment with my talents and soul purpose which makes work flow and not really feel like working at all. I intend to continue to live my life authentically and true to myself, it has been such a blessing!

It’s my desire to continue to create beautiful handcrafted and unique jewellery that honours the beautiful souls we all are and helps people to feel their own divinity radiate from within - Jewellery that answers the call of the soul.