Hi, I’m Alex - my full name is Alexandra Rae Murray, though very few actually call me that! I’m the designer and founder of Alexandra Rae.

Creativity is at the heart of who I am and has to be expressed. After years of working for several successful jewellery designers, I took the leap to create my own brand in November 2021. Ideas for pieces and collections have always swirled in my mind, and starting my business has been a deeply rewarding experience, both personally and professionally.

Having grown up surrounded by artists in my family, I developed a love for drawing and painting from a young age. I studied History of Art and Architecture at Trinity College Dublin, completed several goldsmithing courses at the School of Jewellery with Paul Coyne, and took both in-person and online CAD courses. This, paired with working alongside many Irish designers in the trade, helped me build a strong foundation in the craft. I’m currently doing an online course on stone setting in wax and continue to experiment and refine my skills, which I find deeply fulfilling. I express my creativity through jewellery design and making, using both traditional and contemporary techniques such as wax carving and CAD to create pieces that are soulful, timeless and intentional.

Since 2020, life has transformed in ways I couldn’t have imagined. Challenges became catalysts for growth, healing, and self-discovery, teaching me the importance of working in alignment with my talents and purpose - where work flows naturally as an extension of who I am.

Alongside jewellery, I have completed the Golden Tera-Mai™ Reiki 1 & 2 and Seichim 1 & 2 attunements with my teacher Alvagh Cronin. I am slowly offering 1:1 healing appointments, which have benefited my clients and enriched the energy and intention behind my work.

For the past three years, I’ve attended markets every weekend, sharing the stories behind my designs directly with customers and building a loyal, supportive community locally and abroad. I’ve also started hosting bead-making workshops called Queen Beadz, offering women a space to create, connect, and unwind.

I am slowly working towards creating my own oracle card deck with the help of Eileen Mantel, a talented multi-disciplinary artist and NCAD graduate who has been a key member of the Alexandra Rae team for several years. While the deck is still in progress, it has been a very rewarding and exciting project, opening a new creative avenue.

When I’m not immersed in my business and creative passions, I’m caring for my son, Eoin. My work allows me the flexibility to flow with the rhythms of life as a single parent, something I deeply value and feel grateful for every day.